Customer Traffic Tag
iViu’s Positioning System (iPS), hardware components, firmware, algorithms, and positioning software provide precise location detection and superior data for analytics systems & business intelligence solutions.

iViu’s W-Fi sensors are called iDTags©, they are the size of a deck of playing cards. iDTags are placed throughout the perimeter and interior of physical locations. They are powered by standard electrical power or by PoE.

iDTags sense and track Wi-Fi devices every 10 milliseconds. When Wi-Fi devices are sensed, they capture and encrypt the time, location and a unique device ID (iViu UDID), and send that data over existing or dedicated networks to a cloud-based data repository. iDPlatform then processes, positions and aggregates data for delivery providing the processed data in the form of a data feed. Data feeds are then ingested into 3rd party analytics tools or are used to trigger events, alerts or notifications.

System Specifications


  • Unique device identification
  • Beacon broadcast
  • New/returning sighting
  • Frequency/recency of sighting
  • Aggregate or real-time data feed
  • Accuracy range from 3’ to 150’


  • Traffic analytics
  • X,Y coordinates
  • Dwell times
  • Campaign optimization
  • Operations optimization
  • Security and loss prevention
  • Attendance and check-in
  • Strategic business intelligence
  • Integration with loyalty apps
  • Integration with in-store engagement apps




  • Micro USB 3.5v Power
  • Daisy Chain Capability
  • Unique MAC Address
  • Broadcast rate 60 -90 times per second
  • Upgrade Firmware Over the Air
  • Embedded 2.4 GHz 802.11 b/g
  • WEP-128, WPA-PSK (TKIP),
  • WPA2-PSK (AES)
  • Operating Voltage: 3.3V (typical)
  • Temperature Range: -40C to +85C
  • Low-Current Consumption
  • Rx mode: 40 mA
  • Tx mode: 120 mA at 0 dBm
  • Frequency: 2.412 to 2.462 GHz
  • Receive Sensitivity: -83 dBm Typical
  • Power Output: 0 to +12 dBm
  • Whip antenna options

3164 E. La Palma Ave, Ste P

Anaheim, CA 92806

(949) 536-8441

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